Coffee Day Lounge


A fresh brand identity for India’s largest coffee chain. The target audience is in the age group of 20 – 40.

India’s largest coffee chain underwent a rebranding to target customers aged 20-40. The design created a comfortable space for mid-management clientele, with a focus on business meetings. Turquoise was introduced alongside the signature Fusica Red colour. The cafe featured upscale seating, custom canvas lights inspired by the logo, and captivating black-and-white wall illustrations.